How to think about pricing
Text: Roger Hol
Main photo: Photo by Andrik Langfield on Unsplash
Sometimes, people ask me: “What should be my offer and my price?”
To answer that, we have to look at 3 things:
- Your knowledge and experience
- The gap you fill
- The speed you client want and the pricing
1) Your knowledge and experience
As a coach, therapist or teacher, you have lived, you have experienced and you have been into the storm.
You know your stuff! You already know who you can help, almost in blind.
Simply because you have the personal experience.
2) The gap you fill
My thoughs first:
Your best client should not be seen as a client, but a friend you guide into the future.
You purpose is not the money, you are serious about what you do. The money is just the result.
The purpose behind your work is rooted in your core vale and intrinsic motivation.
What you deliver It`s equal to the gap you fill: from today and the pathway to the future.
3) The speed you client want and the pricing
Something I`ve learned over many years is this: “The pricing is just a number”
Or as Ronald Baker says about values based pricing (which is not a price based on hours), it`s a feeling.
This points back to the knowledge, experience and the gap your work are filling.
The feeling starts with manifestation.
I like sharing and here is my own line:
“When I feel valued, I give my very best — so you can build a calm business and live a good life in Italy. 🇮🇹”
When it comes to the pricing, there are many ways.
I often suggest 3 different alternatives, so my client can go slow, medium or fast. Like airways companies does.
Look at this is image below, shows what I mean about value for knowledge and experience.
An image from a stamp a friend has made for her ceramics.
Made by time…think about it for a second: